24 - From Pun to Profit: Colin McIntosh’s Sheets & Giggles Journey

What do you get when you mix sharp business instincts with a pun-based brand name? In this episode of Innovator Insights, we’re joined by Colin McIntosh, the founder of Sheets & Giggles, a company that disrupted the sleepy bedding category with humor, heart, and hustle. Colin shares how he turned a joke into a crowdfunding success story, his lessons from being fired (three times), and why not tying your identity to your startup might be the healthiest business advice out there. We dive into:Building a business from a half-watched Jonah Hill movieHow humor can differentiate in a boring categoryColin’s 4 rules for a great brand nameThe $284K crowdfunding campaign that launched Sheets & GigglesLessons in price testing, brand building, and startup resilienceHis latest AI-powered venture: SheetsResume.com This is a no-BS conversation on failure, creativity, and finding joy in the entrepreneurial grind.