EPISODE · Nov 1, 2017 · 30 MIN

24. How Do You Sell 237,629 Square Kilometres?

from PG Podcast Network by Paul Gardner | Media Marketing | Advertising | Business | Sports | Politics · host Paul Gardner - Serial entrepreneur | Advisor and mentor to CEOs & SME's | Executive Director of Dig & Fish

Tourism is business…big business. In fact, this year in Victoria, the tourism and event industry will generate $21B and employ over two hundred thousand people. So how do you sell a State to overseas and interstate visitors? And is selling Melbourne to Sydney-siders harder than selling ice to Eskimos? Join Visit Victoria's General Manager of Major Events, Damien de Bohun as he talks to Paul Gardner on www.pgpodcast.com

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24. How Do You Sell 237,629 Square Kilometres?

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