#24: Leading with Heart with Michael Jacobson

Michael Jacobson is the CEO of French Florist, a florist franchise. He lives in Southern California and loves to help local florists flourish across the United States. Michael fell in love with the industry after taking over his uncle’s flower shop. That love, coupled with a scalable model, has helped other florists create a more profitable model while doing what they love. His mindset has catapulted his impact for small business owners in this space.Here, Michael shares some of the lessons he learned in 2024 and what he’s most looking forward to in the new year, including new business developments. Michael discusses how he overcame skepticism around franchising and what makes his own model stand out from the crowd. He also shares what inspired him to disrupt the status quo, how he keeps leading with the heart at the forefront, what he’s learned from past failures, and more.Shane Bauman is a Registered Representative and Financial Advisor of Park Avenue Securities LLC (PAS). Securities products and advisory services offered through PAS, member FINRA, SIPC. Financial Representative of The Guardian Life Insurance Company of America® (Guardian), New York, NY. PAS is a wholly owned subsidiary of Guardian. RISE is not an affiliate or subsidiary of PAS or Guardian. This podcast is for informational purposes only. Guest speakers and their firms are not affiliated with or endorsed by PAS, Guardian, or RISE and opinions stated are their own. Guardian, its subsidiaries, agents and employees do not provide tax, legal, or accounting advice. Consult your tax, legal, or accounting professional regarding your individual situation. 7441062.1 Exp. 12/26 What’s Inside:What inspired Michael to disrupt the status quoMichael’s views on running a successful franchiseHow Michael keeps leading with the heart front and centerMentioned in this episode:www.frenchflorist.comMichael Jacobson on LinkedIn