#24: Phil Ohren - Intent, Intelligence, and the Future of How We're Discovered

This week I talk with my good friend Phil Ohren of Intender to explore the current mid-revolution of the digital landscape. Phil says we've stopped searching and started whispering, and if you take a moment to understand what that shift means, you can actually grasp where the future of marketing is heading.Phil reflects on the complexities of AI, consumer intent, and the hidden pitfalls of wasted paid media, as well as his strong belief in a return to authentic, product-led marketing where advocacy beats advertising. He also shares how his children are his greatest teachers in life, proving that the human edge and genuine connection are things no algorithm can ever replace. Enjoy!