24 - Pricing and packaging your SaaS offering (Part 1)

Pricing and packaging is one of the most important aspects of a SaaS business. Without calculated prices and packages that align with your customers, you will lose out on ROI and sour against the competition. Not only do you need to provide the right value, but also you need to effectively monetize it. Value based pricing is key here - give the buyer attractive choices on your terms, instead of following market trends. Today we take a deep dive into the many factors that go into pricing and packaging, with discussions centered around ARPU, pricing units, value based pricing. We answer the fundamental question: How do you price and package your SaaS offering? Next episode will be part 2.