#24: Rebranding realities with Amanda Fasciani

Ready for a rebrand and eager to hear from someone who has recently navigated the process? You’ll love today’s episode! I’m speaking with Amanda Fasciani, a Toronto-based interior designer who has just rebranded her business, Liv Interiors. She’s here to lay it all out—the good, the bad, and the unexpected challenges. But before we jump into it…can you tell me if you’re on my email list? Cards on the table, I’m growing my email list and I need YOU! I send weekly actionable marketing advice—no fluff, no BS, nothing salesy. Just straight-up strategic tips for interior designers who want to elevate their business. Every Friday, you'll get an email packed with stuff you can implement right away!  Sign up here. —------------ Now back to regular programming…. I’m not going to sugarcoat it. Rebranding is a helluva lot of work. But boy, is it rewarding! When you rebrand, you get to choose exactly how you want to show up in the world, in front of your ideal audience. Beyond that, you determine who you want to work with, how you want to work with them, how you want to sound, and how you want to be perceived. It’s your chance to set yourself apart. In this episode, I’m joined by my client, Amanda Fasciani, owner of Liv Interiors. We’ll explore the ins and outs of her rebranding journey, including the good, the bad, and the unexpected challenges. You’ll hear about the things she outsourced during the rebrand and what she considers her best investments. What you’ll learn in this episode: The catalyst for rebranding: Discover how a dream project prompted Amanda to rethink and redefine her brand. Steps in the rebranding process: Learn about the meticulous steps Amanda took, from research and soul-searching to hiring the right experts. Importance of brand voice: Understand why Amanda prioritized defining her brand voice and messaging before focusing on visuals. Challenges faced: Hear about the financial and workload challenges Amanda encountered and how she managed them. Success tips: Gain practical advice from Amanda for designers considering a rebrand. Featured guest:  Amanda Fasciani is the owner of Liv Interiors, a Toronto-based interior design firm specializing in large-scale renovations and new builds. Her rebranding journey offers invaluable insights into aligning a business with its ideal clients and elevating its market presence. I’m thrilled to talk to Maria and hear her top tips on recognizing when it's time for a rebrand and how to execute it effectively to attract your ideal clients and elevate your business. Check it out! Connect with Amanda: Amanda’s beautiful new website - written by yours truly :)  Instagram Don't miss an episode – subscribe and leave us a review if you love it! Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers: GET MASHA’S WEEKLY EMAILS Masha’s Instagram Masha’s Website Book a call with Masha Don’t miss this episode packed with actionable insights!