#24: Rishi Rawat – Intuition, Specialization & Buyer Psychology

Send us a textRishi Rawat is the founder of Frictionless Commerce. As a world-class expert in buyer psychology and conversion optimization, Rishi has spent the past 13 years laser-focused on running marketing experiments that help eCommerce brands remove friction and massively increase sales.In our conversation we dive into:Self-awareness as a superpowerIntuition versus empirical dataDelegation and installing your operating system into a teamBusyness, laziness, and essentialismSpecialization and the pursuit of excellenceThe placebo effect, gossip, and evolutionary psychologyExternal and internal realitiesConsumerism and ethical marketingand much more...Connect with Rishi:Website: frictionless-commerce.comLinkedIn: @rawatrishiSubscribe to Rishi's channel on YouTube Music by Kirby Johnston – check out his band Aldaraia on Spotify