24: Sachiko Cohen says Goodbye to Psychology Today

Sachiko set her private practice fees by scanning the Psychology Today listings to see what other people were charging. Spoiler alert: it burnt her out and didn’t work! And when she raised her fee? No pushback from potential clients. Learn what she loves about owning a business, how she learned to not feel threatened by others in her niche, and how she prices her services now, based on outcome instead of the much-touted “worth.”