#24 Saving a Luxury Hotel in Peril

Whether you're selling software, plastic surgery, consulting services or... luxury hotel accommodation, the principles of successful marketing have not changed for the last 100 years. Yes the way we advertise has changed dramatically (think digital explosion) BUT the triggers that make people buy are the same irrespective of what industry your business is in, or what you are selling. In other words, we humans are all hardwired the same way when we make a buying decision.  That's why listening to this case study about a luxury hotel in peril has some very valuable marketing lessons that you can learn from and apply to your business.GET  MORE MARKETING & SALES  TOOLS:Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for  entrepreneurs with big growth goals.Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.