24 Steps to Launch a Start-Up

Many people aspire to entrepreneurship. But Bill Aulet, who has advised founders for decades, warns that it remains a high-risk endeavor. Aulet is a professor of entrepreneurship at the Sloan School of Management at MIT. He’s also the author of the book Disciplined Entrepreneurship: 24 Steps to a Successful Startup. In this episode, he outlines concrete steps anyone can take to get a new venture off the ground — including intrapreneurs within large organizations. He also breaks down some of the important trends he’s seeing in entrepreneurship, like the increasing commoditization of products and lower barriers to entry, due to technology.