24. Style, Brand, Originality: how to rethink the spiritual paradox of "branding" and identity

Brand. For spiritual seekers and practitioners, it's paradoxical nightmare. How do we create an original, authentic brand that attracts our most aligned people, AND simultaneously remain non-attached?  In this episode of The Sage & The Song, we'll explore the definitions of "brand", "style", originality", and examine the intersection where our most authentic self— and work— can emerge. Let's not confuse our brand with our identity. Let's go beyond, dig deep, and locate the truth underneath the brand choices. See below for links and references made in the episode. The Song: "Why Not" - written + performed by Britta GreenViolet. Sound production + music for this and all episodes by Benjamin Gould of Bell & Branch, designing custom soundscapes for use in professional settings. Explore Ben's work or inquire about his services at bellandbranch.com References in this episode: Creative Alchemy - a 2-hour attunement + strategy session with Britta Metamorphosis - Britta's yearlong mythic mastermind + leadership council