24 - Tailoring Your Message: How to Speak to Different Customer Segments in B2B

from B2B Innovation · host Paula Chiocchi

In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Founder, CEO, and Brand Strategist at Backstory Branding, Jed Morley. Jed introduces the Backstory Brand Wheel framework and shares insights from working with companies like Lucid Software and BambooHR.He discusses integrating brand and performance marketing, the importance of authentic leadership, and using data-driven brand assessments.Learn more about Jed's work HERE.Connect with Jed on LinkedIn HERE.Think you'd be a great guest on the show? Apply HERE.

Episode metadata supplied by the publisher feed · Published Aug 21, 2025

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24 - Tailoring Your Message: How to Speak to Different Customer Segments in B2B

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