24 - Tailoring Your Message: How to Speak to Different Customer Segments in B2B

from B2B Innovation · host Paula Chiocchi

In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Founder, CEO, and Brand Strategist at Backstory Branding, Jed Morley. Jed introduces the Backstory Brand Wheel framework and shares insights from working with companies like Lucid Software and BambooHR.He discusses integrating brand and performance marketing, the importance of authentic leadership, and using data-driven brand assessments.Learn more about Jed's work HERE.Connect with Jed on LinkedIn HERE.Think you'd be a great guest on the show? Apply HERE.

NOW PLAYING

0:00 22:57

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

Work IQ | Data, Context, Skills & Tools for Copilot and Your Agents

May 13, 2026 ·9m

Azure Arc | On-prem + Multi-cloud Management

May 8, 2026 ·14m

Agent 365 | Your Security & Compliance Controls

May 7, 2026 ·8m

Operations Context for AI | Ontology in Fabric IQ

Apr 28, 2026 ·9m

Windows App Management in Microsoft Intune

Apr 27, 2026 ·7m

Foundry Agent Service + Microsoft Agent Framework Explained

Apr 22, 2026 ·14m

Similar Podcasts

The Protocol CoinDesk Dive deep into the blockchain realm with The Protocol Podcast, where we unravel the intricate technologies powering cryptocurrencies like Bitcoin and Ethereum. Join us on a journey through the labyrinthine layers of blockchain innovation, as tech-savvy developers sculpt the future of finance and the decentralized web. Led by CoinDesk's adept journalists, we dissect the freshest news and project revelations, demystifying the mechanics and significance of it all for those hungry to grasp the inner workings of this dynamic and rapidly evolving industry.Meet your hosts: Brad Keoun, Sam Kessler, and Margaux Nijkerk…and tune in, techies! Take Me Off Your List Pitchfire Ryan O'Hara, CEO and founder of Pitchfire dives into the wild world of B2B marketing, demand generation, sales, and all things go-to-market with the help of some friends. Sponsored by Pitchfire. Sign up for free: https://www.pitchfire.com Luxury Event Planning Services Casey-D Smith Experience world-class luxury event planning services in the UAE with Gear Up Events. Our expert team specializes in creating unforgettable corporate events, product launches, executive retreats, gala dinners, and exclusive private celebrations tailored to your vision. From concept development and venue selection to logistics, entertainment, and on-site management, we handle every detail with precision and creativity. Based in Dubai, we deliver seamless, high-end experiences across the UAE, combining innovation, elegance, and flawless execution. Whether you’re hosting a high-profile corporate gathering or a prestigious private event, Gear Up Events transforms your ideas into extraordinary moments that leave a lasting impression on every guest.Hosted on Ausha. See ausha.co/privacy-policy for more information. The History of China Podcast Ibnul Jaif Farabi / Light Knot Studios What does the world's oldest continuous civilization, with over 3,000 years of recorded history, have to teach us about power, philosophy, innovation, and human nature? "The History of China Podcast" delivers the epic saga of China in accessible, daily chapters, transforming a vast and complex past into a compelling narrative you can absorb in just minutes a day.This show chronicles the full sweep of China's story, from the mythical Xia Dynasty to the rise of the modern superpower. We explore the dazzling heights of Tang poetry and Song technology, the brutal calculus of Legalist statecraft, and the quiet wisdom of Daoist sages. Each episode focuses on a pivotal event, a transformative figure, or a defining idea—whether it's the construction of the Great Wall, the mind of Empress Wu, or the invention of paper money—weaving them into the grand tapestry of the dynastic cycle. The tone is authoritative yet vividly human, making emperors, poets, and peasants alike feel immediate and real.

Frequently Asked Questions

How long is this episode of B2B Innovation?

This episode is 22 minutes long.

When was this B2B Innovation episode published?

This episode was published on August 21, 2025.

What is this episode about?

Can I download this B2B Innovation episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.

URL copied to clipboard!