24. The best marketing advice I've ever received

Grab your FREE content planning template here - https://www.profityourknowledge.com/content  When I was trying to find my niche and market myself to the world, I struggled. I think I jumped between 6-7 different niches until I landed on teaching online business.    Truth is, I was hesitant because I was scared. I thought, “What do I know about online business?” “There are so many other business coaches out there, how am I going to stand out?” So I was trying to create something new that’s “never been done before” and because of that, I stayed stuck.   Then I spoke with a friend of mine named Tyson who shared with me some of the best marketing advice I have ever received.  When I heard this, something clicked inside of me.   He said, “Model the cake; innovate the icing.”   Today, I’m going to share with you why that was so valuable.