24. The Ins and Outs of Trending Content with Corey Brausch

In today's episode, we are joined by Corey Brausch, the founder of Seven Willows. Seven Willows is a social media agency for entrepreneurs looking to take an energetic + intuitive approach to social media marketing while growing their online presence + community. Corey started her social media journey back in high school, where she utilized Instagram and Facebook to market her photography business which began to boom throughout her college years thanks to her marketing efforts. In 2017, she began working more intentionally in the digital marketing space where she worked with industry influencers on campaigns, and even Post Malone himself through her work. Soon after, she couldn't ignore her entrepreneurial spirit and began picking up clients on the side shortly before going full time as a social media manager.  Today, she has worked with dozens of business owners enhancing their social media presence and giving CEOs back their headspace to focus on scaling their business. Her clients' favorite aspect of working with Corey and Seven Willows is their holistic approach to outbound engagement. Tune in as we dive into all things social media including outsourcing your social media, trending content and so much more.    In this episode, we discuss: [02:14] How Corey and Emma first met  [04:16] How Corey got started in the online space [05:47] What lights Corey up about being a business owner  [07:35] The key players that business owners should have in order to scale their digital marketing [12:10] When business owners should consider investing in paid ads [15:47] How to determine who we should be listening to based on our goals  [24:23] Should brands be following trends? [27:53] How to utilize trending sounds without a social media manager  [30:05] What trend means in the online space [35:08] Differences between creating trending content with and without a social media manager  [38:22] One thing Corey wishes more people knew about social media management  Resources mentioned: Connect with Corey:  Instagram Website Weekly Trending Reels Report  Connect with Ninety Five Media: Website  Instagram Join us inside Master Your Marketing