24. The Rebrand of Self-Made Mama with Marketing Consultant, Melissa Rodgers

Have you ever wondered what it looks like for an established business to go through the process of rebranding? Today, you're gonna find out. I have with me as a guest my close friend, business coach and marketing expert, Melissa Rogers. She has been in the online business space for a long time and has seen many evolutions and she's here to talk to us about the evolution in her own business over the last year in transitioning from the Self-Made Mama to a more personal brand, Melissa Rogers. We're going to talk through the logistics, the technical stuff, the decisions that she had to make, as well as the visual details, what design challenges she faced, and choices she made to elevate her brand and her ideal client.  In this episode Rebecca & Melissa share: Melissa’s approach to coaching and marketing The difference between coaching and consulting The evolution of Melissa’s brand the rebranding process Melissa’s experience and inspirations to overcome challenges   Visit the show notes for this episode: The Rebrand of Self-Made Mama with Marketing Consultant, Melissa Rodgers   Connect with Melissa:  Instagram - @itsmelissarodgers Website - theselfmademama.com   Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies   Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com Aesthetically Speaking IG - @aestheticallyspeakingpodcast