24. Understanding the Customer

In this episode, I chat with Chinelo Chidozie, who is the co-founder of Bolden USA. Chinelo and I went to Business School together a number of years ago, but we only recently re-connected through a mutual friend. Chinelo and her sister-in-law Ndidi founded the company Bolden to embolden black women to confidently embrace their natural beauty. Through expertly-crafted, responsibly-sourced, and tailor-made beauty experiences, the company promises to deliver on their promise to - make beauty products that really work well for women of color. Bolden products are now available in 200 Select Target stores across the country, and on Amazon. I picked up so many nuggets from this interview. Chinelo talks about the importance of integrity and really understanding who your customer is. She tells me that her fear of regret exceeds her fear of failure, which provides the incentive to try new things. We determine what success looks like and how if it needs to be defined for each individual. Quitting is not an option for Chinelo, rather figuring out why something is not working and going through the process to fix it. >>>Subscribe on SPOTIFY | APPLE PODCASTS | STITCHER | GOOGLE PLAY