24: Week 1: Barb’s Branding Journey - The Brand Strategy Kick-Off Call and Project Introduction

I am SO thrilled to be documenting my client's rebranding journey here on the podcast! Barb Davids is an SEO strategist and owner of Compass Digital Strategies and is ready to create a whole new look and feel for her business so she can stand out in her industry and attract more aligned clients. In this first episode, we record the Kick-Off call which is a deep dive into brand strategy for Barb, the goals for her rebrand, her core values, target clients, and the style and vibe of the visual brand and more. We also discuss the logo, brand collateral, and next steps. I am so excited to share this truly behind the scenes peek at the rebranding process and hope you walk away with a better understanding of how this can be so impactful for your own business.  Visit this episode's blog post ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Connect with me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@r_artspace⁠