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#24 - What's in a Name? Building Custom Research Programs that Stick with Vicki Tollemache episode artwork

EPISODE · Sep 23, 2019 · 39 MIN

#24 - What's in a Name? Building Custom Research Programs that Stick with Vicki Tollemache

from Awkward Silences · host User Interviews

How do you get everyone on board with research? Vicki Tollemache has found that building a branded research practice that's fun, engaging, and impactful is pretty effective. She started Grubhub's Parts Unknown research practice to involve everyone in researching emerging markets and exploring new ideas within their product. Erin and JH talked to Vicki about how she set up Parts Unknown, the effect its had on Grubhub, and her tips for establishing your own standing research day. 

What this episode covers

How do you get everyone on board with research? Vicki Tollemache has found that building a branded research practice that's fun, engaging, and impactful is pretty effective. She started Grubhub's Parts Unknown research practice to involve everyone in researching emerging markets and exploring new ideas within their product. Erin and JH talked to Vicki about how she set up Parts Unknown, the effect its had on Grubhub, and her tips for establishing your own standing research day.

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#24 - What's in a Name? Building Custom Research Programs that Stick with Vicki Tollemache

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Frequently Asked Questions

How long is this episode of Awkward Silences?

This episode is 39 minutes long.

When was this Awkward Silences episode published?

This episode was published on September 23, 2019.

What is this episode about?

How do you get everyone on board with research? Vicki Tollemache has found that building a branded research practice that's fun, engaging, and impactful is pretty effective. She started Grubhub's Parts Unknown research practice to involve everyone...

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

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