24: Why I Charge What I Charge: How I Think About Recruiting Support

In this episode, Susan pulls back the curtain on something she rarely explains publicly: how she thinks about pricing, value, and the different levels of recruiting support at NXT VB. Fresh off a D3 high-academic camp weekend that reminded her why she loves this work, Susan shares the heart, intention, and ethics behind every “container” she offers, from free Instagram content, to Volleyball Recruiting School, to high-touch, long-term support.This episode is about transparency. It’s about trust. It’s about helping families understand what they’re actually paying for when they invest in recruiting support — and why pricing isn’t just about access, but also about sustainability, care, and results. If you’ve ever wondered why recruiting support is priced the way it is, how to choose the right level of help, or what ethical support should look like in this space, this conversation will bring clarity.Chapters00:00 – Why Susan felt called to record this episode01:00 – This episode is not coming from defensiveness02:15 – Reputation, credibility, and why transparency matters03:00 – Understanding “containers” and levels of support03:30 – Container #1: Free content (Instagram, podcast, freebies)05:00 – Why Instagram is a living resume, not an A-to-Z system06:15 – The limits of free content and algorithm reality06:30 – Container #2: Volleyball Recruiting School07:45 – Why structure, timing, and curation matter08:45 – Why this offer works best for freshmen and sophomores09:45 – What families are really paying for in low-ticket education10:45 – Container #3: Mid-ticket support (Recruit Ready Launch & Intensives)12:00 – Evaluation, relativity, and finding true “fit”13:15 – Why recruiting efficiency matters for athletes14:30 – Highlight films, second opinions, and integrated support15:45 – Container #4: Set for Success (high-touch, long-term support)17:00 – Why advocacy is reserved for this level18:30 – Trust with college coaches and protecting credibility20:00 – Why Susan does not charge per call21:15 – Avoiding dependency and empowering families instead22:00 – Supply, demand, burnout, and sustainability23:15 – Why NXT VB intentionally stays small24:30 – Team values, trust, and who supports athletes behind the scenes25:30 – How offers evolve without compromising values26:15 – Education over pressure, clarity over fear27:00 – Final reflections on trust, time, and intentionConnect with Susan:Check out the website: www.nxtvb.comFollow on Instagram + TikTok: @hey.susankQuick shoutout to our podcast sponsor University Athlete. The only volleyball-exclusive recruiting platform used by 95% of college coaches. It’s where athletes get seen, get evaluated, and get recruited. Plus it's free and only takes a couple of minutes to activate your profile. Click the link below to claim your free profile.CLAIM YOUR FREE PROFILE HEREIf you decide you want to upgrade to the All-Access pass be sure to use the code ‘NXTVB30’ to save 30% on your yearly membership. Subscription boxes are all the rave (we get it, they are FUN!) and we’ve developed one for the recruiting process that comes with 1:1 support in our new Set for Success Membership!Every Month as Member You Get to Choose from One of the Following for Support:🖥️ 1:1 ADVISING CALL with either Sonja, Jessie or Susan from the NXTVB team.🎥 HIGHLIGHT FILM professionally produced and done for you.🗣️ OUR TARGETED TAKE with detailed feedback on one specific part of your process, so it's worth your time and effort! 😎 PLUS SEASONAL OFFER...