24: Why I Charge What I Charge: How I Think About Recruiting Support

In this episode, Susan pulls back the curtain on something she rarely explains publicly: how she thinks about pricing, value, and the different levels of recruiting support at NXT VB. Fresh off a D3 high-academic camp weekend that reminded her why she loves this work, Susan shares the heart, intention, and ethics behind every “container” she offers, from free Instagram content, to Volleyball Recruiting School, to high-touch, long-term support.This episode is about transparency. It’s about trust. It’s about helping families understand what they’re actually paying for when they invest in recruiting support — and why pricing isn’t just about access, but also about sustainability, care, and results. If you’ve ever wondered why recruiting support is priced the way it is, how to choose the right level of help, or what ethical support should look like in this space, this conversation will bring clarity.Chapters00:00 – Why Susan felt called to record this episode01:00 – This episode is not coming from defensiveness02:15 – Reputation, credibility, and why transparency matters03:00 – Understanding “containers” and levels of support03:30 – Container #1: Free content (Instagram, podcast, freebies)05:00 – Why Instagram is a living resume, not an A-to-Z system06:15 – The limits of free content and algorithm reality06:30 – Container #2: Volleyball Recruiting School07:45 – Why structure, timing, and curation matter08:45 – Why this offer works best for freshmen and sophomores09:45 – What families are really paying for in low-ticket education10:45 – Container #3: Mid-ticket support (Recruit Ready Launch & Intensives)12:00 – Evaluation, relativity, and finding true “fit”13:15 – Why recruiting efficiency matters for athletes14:30 – Highlight films, second opinions, and integrated support15:45 – Container #4: Set for Success (high-touch, long-term support)17:00 – Why advocacy is reserved for this level18:30 – Trust with college coaches and protecting credibility20:00 – Why Susan does not charge per call21:15 – Avoiding dependency and empowering families instead22:00 – Supply, demand, burnout, and sustainability23:15 – Why NXT VB intentionally stays small24:30 – Team values, trust, and who supports athletes behind the scenes25:30 – How offers evolve without compromising values26:15 – Education over pressure, clarity over fear27:00 – Final reflections on trust, time, and intentionConnect with Susan:Check out the website: www.nxtvb.comFollow on Instagram + TikTok: @hey.susankwww.rallysend.comLooking for a better way to stay organized and manage your recruiting? Check out www.rallysend.com—our go-to recruiting software for athletes, families, and clubs. It streamlines communication with college coaches, saves hours on recruiting outreach, and helps you stay ahead of the biggest challenge in the recruiting process: time.Use code HEYSUSAN to save $5/month on a monthly subscription or $50 off an annual plan.