24- Why You Should Stop Offering Free or Discounted Beta Rounds for Your Offer

Send us a textI don’t know who needs to hear this but you should stop offering free or discounted beta rounds for your offer. Despite what anyone might have told you, just because an offer that you've created is brand new for your business as an entrepreneur does not mean that you have to offer it for free, or that you need to take 50% off of the price just so that you can sell it.I discuss my own experience with offering a free round of my course, what the experience taught me, and what I wish I had done instead. I also share a happier scenario of running my Revolutionary CEO signature program. If you’ve felt pressured into offering free or discounted beta rounds just because your business or offer is new, this episode is for you. I’m sharing why you’re more capable than you think, why “free” gives off the wrong impression, and what happens when you undervalue your expertise. Here’s a closer look at the episode:You are not brand new at what you doWhat happens when you undervalue your expertiseWhy testimonials are not the only way to get high-ticket clientsWhy your coach is copping out if they ask you to offer your expertise for free Attracting quality high-ticket clients and why “free” doesn’t do that“If I'm selling a Lamborghini for $5, you no longer trust that Lamborghini is a good car, and you shouldn't trust that it's a good car, because why would I sell something that you know, cost a million dollars for the parts? A million dollars for the mechanics to set it up? Why would I only be charging you $5 to drive it.” - Latesha Lynch Resources:Positioned for Profitability- https://hermarketingcoach.com/resources Revolutionary Brand (now only a part of Revolutionary Society)Website: https://hermarketingcoach.comInstagram: https://www.instagram.com/hermarketingcoachThanks for joining me on The Revolutionary CEO podcast! Help me reach more service providers like you by suThanks for joining me on The Revolutionary CEO podcast! Help me reach more service providers like you by subscribing to the show & leaving a rating or review on Apple Podcasts or Spotify. Make the time you spend creating content worth it—with the Content Clarity Scan provided by adaptable marketing & content strategist, Latesha Lynch! Learn more here. Let's revolutionize marketing for your business so it's easier for you to execute. This is the mission of Revolutionary Society, to change how women business owners look at and approach everyday marketing. Learn more here. ________________ Find Latesha (Her Marketing Coach) on: Instagram, YouTube, Threads, & LinkedIn. Subscribe to The High Ticket Scoop- Gets actionable marketing and content strategies for high ticket service providers. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit revolutionaryceo.substack.com