24. Why You Should Treat Your Clients the Way Olive Garden Does

Whether you believe Olive Garden is fine dining or low brow, one thing you have to admit is that they are doing something right – and no, it’s not the breadsticks. Olive Garden has a successful approach to customer service: Treating their customers like family. In this episode, I share two ways you can emulate that approach and why you’d want to in the first place.With this strategy, you can create your own army of word-of-mouth loyalists to market your business for you and increase their lifetime customer value, without having to make everyone in the world happy.This week, I’d like to shout out Alex, who kindly wrote: “I was so excited when Sam started this podcast. She has such great information on her Instagram and I’m so happy she started this podcast to have all this great info in one place. It’s so hard to choose one great episode because all of her episodes are amazing.”In this episode, you'll hear… 06:10 - Why you should treat your customers like family09:01 - Creating a balance between customer service and sustainability17:49 - How to build customer support into your offer21:32 - Providing scalable support and expert access28:38 - How to give exclusive access29:47 - Getting customers to interact with one another30:34 - Why supporting your existing customers is more important than acquiring new onesCONNECT:Get Sam's weekly newsletter, Sam's SidebarFollow Sam on InstagramFollow Sam on YouTubeSubscribe to Sam's Substack, Beyond BusinessTake Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"DISCLAIMER