240 A/B tests later: Two philosophies for optimizing your subscription app | Sviat Hnizdovskyi, Applica Agency

In this episode of Out of the Box, our host Jess Overton, Sr. Director of Sales and Partnerships at ironSource Aura, sits down with Sviat Hnizdovskyi, Founder at Applica Agency, mobile app growth agency focusing on monetization and activation. They discuss the schools of thought behind subscription models, steps to optimizing your subscription monetization strategy and insights into what does and doesn’t work.  Tune in here or read the transcript: https://www.is.com/community/podcasts/out-of-the-box/sviat-hnizdovskyi-applica-subscription/