#240 - Introducing Startup CPG's R&D Radio with Adam Yee

Host Daniel Scharff introduces the newest addition to the Startup CPG Podcast family: R&D Radio, a brand new segment hosted by food scientist, serial entrepreneur, and podcast veteran Adam Yee. Going forward, Adam will be interviewing product developers, formulators, and R&D experts to bring emerging brands deep into the world of research and development—without requiring a technical background to follow along.Adam brings 12+ years of food science experience, having founded two food businesses (Better Meat Company and Sobo Foods), hosted 300+ episodes of the My Food Job Rocks podcast, and built his consultancy UmaiWorks around helping people turn ideas into real products. In this introductory episode, Daniel and Adam talk about what R&D Radio is, why it exists, and what brands can expect from upcoming episodes.Listen in as they discuss:Why Startup CPG launched R&D Radio and what it aims to do for emerging brandsAdam's background as a food scientist, entrepreneur, and podcast hostThe launch of Startup CPG's first-ever Product Developer Directory—and how it was builtWhat makes a great formulator-brand relationship, and why personality matters as much as technical skillThe different ways product developers work: from 0-to-1 concept development to co-packer navigation to hands-on lab assetsAdam's own "passion ingredient" focus on Asian flavors—and why finding a formulator who's excited about your product changes everythingWhat brands should pay attention to as they listen to upcoming R&D Radio episodesEpisode Links:Adam Yee – Food Scientist, Entrepreneur & R&D Radio Host LinkedIn: https://www.linkedin.com/in/itsmeadamyee/ UmaiWorks: https://www.umaiworks.com/Startup CPG Product Developer Directory: https://startupcpg.com/product-developer-directoryDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (35K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics