240: Look Closer: Generosity Hidden In Plain Sight With T. Clay Buck

In this episode of What the Fundraising, Mallory is joined by T. Clay Buck. The existing donor data is one of the most underutilized assets in your fundraising toolkit. While most people are chasing ‘new’ donors, we are diving deep into exploring the importance of the relationships that you’ve already started. We are on the path to make you understand it’s about identifying the generous, kind hearts behind each gift, rather than names and numbers. Join us if you are ready to turn your database into a relationship-building engine.  T. Clay Buck is a certified fundraising executive and founder & principal of Next River Fundraising Strategies. With over 30 years of experience in fundraising, Clay struggled with the same challenges of outdated systems, incorrect data, and goals that seem impossible, which led him to create Next River. He has worked on the annual funds, database management, wealth intelligence, prospect development, and capital & endowment campaigns. Having witnessed firsthand what can happen when fundraising isn’t so hard and stressful, he is on a mission to help people create that.  In this episode, you will be able to,  - Learn, acknowledge, and accept the information that is already in your database. - Learn to avoid channel-based segmentation. - Discover the importance of a solid, written fundraising plan. - Learn how to put in an input you can control. - Learn how to balance human connection with data efficiency in fundraising.  Get all the resources from today’s episode here.  Support for this show is brought to you by Donor Perfect. Our friends at Donor Perfect really understand fundraising on so many levels. Stay aligned while working online with a seamless and secure payments experience for your donors and your team. Empower donors to give where they are, whenever they like, automate data entry, and process online, monthly, and mobile payments, and accept payments over the phone. Connect with me:  Instagram: https://www.instagram.com/_malloryerickson/ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point.