#240 Pulling back the curtain on successful shoe eComm - from structure and strategy to data and sales!

Kent Zimmerman, Vice President, eCommerce & Consumer Technology, Shoe Carnival joins us to talk about the new dynamics of online shoe retail today. We go deep on how important eComm is to not just sales but to understanding customers today, how "data wisdom" is key, as well as what sort of talent are needed to staff a robust eComm operation. We also talk about the future as well as preparing for holiday sales during this great conversation!