240 - Social Media 101 for REALTORS with Giselle Ugarte

from Real Talk with Leigh Brown · host Leigh Brown

Your Instagram is your business card. Is it working for you? Giselle Ugarte, a Marketing Director, online educator, motivational speaker, podcaster, and influencer, drops some truth bombs on us REALTORS® when it comes to social media. Listen in to hear Giselle share what REALTORS® get wrong, how we should approach social media, and what we should (and shouldn't share) — and learn her thoughts on boundaries and communication from a consumer standpoint. Please subscribe to this podcast in iTunes or in the Podcasts App on your phone, and never miss a beat from Leigh by visiting https://leighbrown.com. If you're tired of doing real estate alone, enroll in Leigh Brown University and be sure to use your special "CSIRE" discount code at checkout for $10 off your subscription. 00:45 - What REALTORS® are doing wrong on social media and can improve 01:05 - They don't consider who their audience; know who you're talking to 02:00 - Your Instagram is your business card; don't use it to vent 03:30 - Make your profile and bio work for you; show your personality 05:25 - Leverage video and show yourself; choose what's personal and private 06:40 - Get personal, but keep what's private private 07:20 - What Giselle looked for in a REALTOR® 07:45 - As a consumer, she was a Millennial, single female 08:25 - She thought she would buy her first place with a partner 09:00 - She had a lot of questions; REALTORS® can answer these questions on social media 12:00 - Boundaries and communication 12:05 - She wasn't sure of her REALTORS® boundaries around texting, calling, and questions 12:20 - Part of the frustration REALTORS® experience with clients is because they haven't set clear boundaries for the relationship 14:45 - Her REALTOR® experience 15:20 - She had a great experience and ended up buying a friend's condo; the REALTOR® still supported them through the sale 17:00 - Communication is key; remember the down-the-road referrals, too 18:30 - The best and worst 19:30 - The worst: Client-trashing memes, profiles where the person behind it is unclear, profiles that look like a flyer, screenshot overload 22:00 - It's better to post one quality post a week than daily regurgitated, low-quality posts; make sure you're compliant 23:15 - Don't worry about being perfect; done is better than perfect 26:00 - Get on Clubhouse! 3 Key Points Know your audience. People buy from people. Set boundaries.

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This episode was published on March 11, 2021.

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