240 - Using Facebook Ads to Promote Your Membership with Gavin Bell

In today’s digital-driven society, it often feels like you can’t go far without bumping into a self-proclaimed social media ‘expert’. So, when you encounter someone who everyone else calls an expert, who speaks with a quiet assuredness and conspicuous lack of arrogance, it’s a refreshing surprise.It’s my absolute pleasure and honor to have Gavin Bell on The Membership Guys podcast. Gavin is an award-winning entrepreneur, speaker, and one of the UK’s leading Facebook advertising consultants.In this episode, Gavin and I discuss the most effective ways membership providers can use Facebook advertising, how to work out a sensible budget and achieve a healthy ROI, common mistakes and best practice, and so much more.This episode is chock-full of amazing advice for entrepreneurs and membership providers – I can’t think of any other way you could get more valuable information on Facebook ads in this amount of time.Essential Learning Points:The dos and don’ts of running Facebook ads for membershipsCommon mistakes in Facebook ads and best practice to followHow to calculate appropriate ad budgets based on the value of new membersWhy ads are only one part of a much bigger pictureKey Quotes from Gavin:“Good advertising is getting harder, which means we need to work harder and better.”“When it comes to running a proper Facebook ad campaign, as opposed to randomly boosting posts, we want to set it up in a way that is going to hopefully run forever.”“If you have a website with an audience already, the first thing to do would be to create a retargeting ad. If you’re someone without an audience, your first step is to try and build an audience through ads.”Important Links & Mentions:Gavin’s websiteMembership Academy9 Simple Membership Marketing Tactics That’ll Get You More Members Should I offer a trial for my membership site?