2403: The Truth About Converting Sleep Leads into Patients

On today's episode, Dr. Mark Costes is joined by Lane Rizzardini, co-founder of Sleep Apnea Leads, for a deep dive into the real challenges dental practices face when trying to integrate sleep medicine. Lane explains how his agency evolved from lead generation to full patient conversion—building out AI-driven systems to solve the massive follow-up gap that keeps patients from getting into the chair. They discuss the unique psychology of sleep apnea leads, why urgency is hard to create, and why most dental teams aren't equipped to manage sleep workflows without a clear system.   Lane also shares tips on building physician referral pipelines, the importance of medical billing readiness, and why assigning a "sleep champion" is critical for implementation. If you've ever taken a CE course and struggled to bring it back to your team, this episode will help bridge the gap between education and execution.   Be sure to check out the full episode from the Dentalpreneur Podcast!  EPISODE RESOURCES https://sleepapnealeads.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast