🌴241. Results of the 12-Hour Ticket Experiment

Hey, thanks for tuning in today! Yesterday I shared my crazy little experiment with you—what would happen if I gave myself just 12 hours to see if a brand-new event idea had legs? No venue, no speakers, no fancy marketing—just a vision, a date, a location, and a cap of 50 people.Here’s what went down:I put the idea out quietly—via a Substack PS, a couple of LinkedIn + Insta posts, and a waitlist (78 people).At 8:00 AM tickets opened. By 8:21 AM, we’d hit the threshold of 15. Game on.By 2:10 PM, 31 tickets had sold. That’s for an event happening 292 days away. People are flying in from New Zealand and Perth for it.I didn’t send it to my full list. No chasing. Just: idea → test → result.Why I did this: 👉 To validate the idea properly (likes ≠ commitment, credit cards = commitment). 👉 To share the risk of running an event (why should hosts carry 100%?). 👉 To use real scarcity to create action—only 50 seats, only 12 hours, and no expansion.I also share behind-the-scenes lessons:Why I used Luma and Tally instead of freebie tools like Google Forms.How scarcity, mystery, and bold-action language shaped the vibe.Why this approach attracts the kind of people I want to work with—those who thrive in ambiguity and act fast.The result? Con Con 2026 is ON. 🎉 19 tickets remain. And I’m honestly a little scared (in the best way possible).Big thanks to everyone who jumped in early—you’re the bold action-takers. Tonight I’ll go live to debrief the experiment and share what’s next.Pre-order my new book WORK FAME and get featured on the Wall of Work FameSign up for free for my best articles every week: Work Fame.Show notes for every episode at https://podcast.leannehughes.comLet's connect on all the channels:Leanne Hughes on LinkedInLeanne Hughes on InstagramVisit my website: leannehughes.comEmail me: [email protected] you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.