#241 Tahlia Kennedy — Growing Tech Startup Kinso From Nothing and Rewriting the Marketing Rulebook

In this episode, I chat with Tahlia Kennedy, Social Media and Marketing lead at Kinso App.Tahlia shares what it's really like to grow a startup brand from the inside, and we get into the honest behind the scenes of building something on social media when there's no big budget, no rulebook, and a lot riding on getting it right.We also explore the balance between building your personal brand and the brand you work for, and what this new generation of marketers is doing differently.In this episode we cover:Growing a startup on social media from the ground upWhat the behind the scenes of startup marketing actually looks likePersonal brand vs brand marketing and how to manage bothWhat most startups get wrong when they first hit socialBuilding a real community, not just a followingAdvice for anyone wanting to break into startup marketingA fresh and honest conversation with someone redefining what modern marketing looks like.Follow TahliaINSTAGRAM—1% Good Club Book!!The Good Human FactoryAmazonBooktopiaCooper's SocialsInstagramTikTokLinked InThe Good Human Factory LinksInstagramWebsiteWorkshop EnquiryTHE GOOD HUMAN FACTORY™️ 2020 Hosted on Acast. See acast.com/privacy for more information.