241 – The Power of "Plain Language" With Susan Bell

Are you bamboozling your audience with jargon? Are you being too complex or technical with your copy? In this episode, your hosts, Suzi Dafnis and Michelle Falzon chat with HerBusiness Marketing Success Mastermind member, Susan Bell of Susan Bell Research about the power of "Plain Language" and you can be massively more effective with your content when you are more straight forward. Listen to This Episode to Hear More About: -> Why Plain Language is a lot more than using simpler language in our writing -> The 4 elements of Plain Language. -> How to make sure your reader can get & find the information they need, when they need it. -> The keys to being more understandable! -> How to communicate so people can actually USE the information you are sharing. -> Why getting your users to understand begins with YOU understanding your users! -> The "Hop, skip and jump" phenomenon that stops your clients actually reading and understanding your content. -> The "Plain language edit" – how to create plain language content. -> What you can learn when reading your own content – the "breath" test that shows you where you may be losing your readers. -> Where and how to treat your most important information. -> The vital piece of information you must always put at the top of any page or website. -> The precious value of white space! -> The "word count" hack that lets you know you've stepped over plain language barrier and you're probably being too complex! -> How to use headings as a way to make it easier for people to navigate your content. -> How to use "big business" user testing ideas in small business to create more effective communication your market loves (and understands!) -> The RIGHT way to use jargon (what you must do every time you use jargon) -> And much more…  Also Mentioned in This Episode: -> HerBusiness Marketing Success Mastermind -> HerBusiness Network -> Susan Bell - Susan Bell Research -> Belinda Weaver - Copywrite Matters -> EP 237 - How & When to Hire a Copywriter with Belinda Weaver