EPISODE · Apr 3, 2026 · 34 MIN
242 From 100K to 1M Subs With One Free YouTube Course
from The Art of Selling Online Courses · host John Ainsworth
Send us Fan MailWhat would you do if someone told you to put your entire best-selling online course on YouTube... for free?Most course creators would say no way. Emma McAdam said yes. And it took her from 100,000 subscribers to nearly a million.In this episode, my new co-host Dominik Dragun sits down with Emma McAdam, a licensed therapist and the creator behind Therapy in a Nutshell, a YouTube channel with over 2 million subscribers. They talk about how Emma built a thriving membership business while giving away her best content for free, how she sells online courses to people who could watch them on YouTube at no cost, and what her email marketing, sales funnel and evergreen promotions actually look like behind the scenes.If you're a course creator wondering how to grow your online course business without feeling salesy or holding back your best stuff... this one's for you.🎙️ Hosted by Dominik Dragun, co-host of The Art of Selling Online Courses📺 Therapy in a Nutshell: https://therapyinanutshell.com/📺 Emma's YouTube channel: https://www.youtube.com/c/TherapyinaNutshell
What this episode covers
Send us Fan Mail What would you do if someone told you to put your entire best-selling online course on YouTube... for free? Most course creators would say no way. Emma McAdam said yes. And it took her from 100,000 subscribers to nearly a million. In this episode, my new co-host Dominik Dragun sits down with Emma McAdam, a licensed therapist and the creator behind Therapy in a Nutshell, a YouTube channel with over 2 million subscribers. They talk about how Emma built a thriving membership b...
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242 From 100K to 1M Subs With One Free YouTube Course
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