#242: Gamification, MVPs & Marketing from Day One | Tetiana Kobzar

Gamification expert Tetiana Kobzar reveals why most first-time founders fail to grow and why investing in marketing from day one changes everything. Too many startup founders pour budget into product features while neglecting user acquisition and go-to-market strategy. Tetiana, founder of software development firm Diverso and behavioral design specialist with 11 years of startup experience, breaks down how gamification psychology transforms products users genuinely adopt. You'll walk away knowing how to scope a minimal MVP that delivers real value, use gamification to drive authentic user motivation, apply human-centered design to increase conversion, and build automation systems that protect founders from burnout.