#242: How to Build a B2B Content Distribution Strategy in 2026/27 (Be Seen - Stage 3 of the 5 BEs Framework)

In this video, Kevin and I break down Be Seen, the third step of our 5Bs go-to-market framework, and how to actually get your helpful B2B content in front of your dream customers using organic and paid distribution.We cover:→ Why even the best content flops without a smart distribution plan→ The "post and pray" mistake B2B teams make and how to think like a media company instead→ Getting seen in an AI-driven world where traditional SEO is shifting→ Organic vs paid distribution and when to use each→ Using paid media to amplify your best content, not just push product ads→ Category entry points and how to tie your brand to buying triggers→ Mapping content to the five stages of awareness so you meet buyers where they areIf you are a B2B marketer or founder creating great content that nobody sees, this episode is for you.Tune in and learn:→ Why distribution is just as important as content creation→ How to test organically and boost the winners with paid→ How to extract content from busy subject matter experts on a regular cadence→ How to find your category entry points through customer interviews→ How to run a simple, repeatable distribution rhythm even with a small team-----------------------------------------------------🔗 Links + CTAs-----------------------------------------------------🎓 Join our Demand Generation Program: https://theb2bplaybook.com/demand-gen...🧠 Learn how to drive revenue across your organisation with CRO School: https://theb2bplaybook.com/cro-school💼 Need help running your own LinkedIn Thought Leadership Ads? https://theb2bplaybook.com/linkedin-a...-----------------------------------------------------SUBSCRIBE to our channel: / @theb2bplaybook SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletterGET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------Timestamps:0:00 Intro and the Be Seen framework0:45 Why great content flops without distribution2:50 Getting seen in an AI-driven world3:20 Organic vs paid distribution5:35 Using paid to amplify your best content6:00 Extracting content from subject matter experts7:45 Category entry points explained9:55 Finding entry points through customer interviews10:40 The rhythm of distribution11:10 The five stages of awareness framework13:20 Setting a consistent distribution cadence14:45 Key takeaways and recapS08 E242 - The B2B Playbook #b2b #b2bmarketing #demandgeneration #demandgen #gotomarket #b2bsaas #marketingstrategy #icp #contentmarketing #revenuegrowth