242: The $100B Battle Over Creators (And How You Win)

There is a massive hundred-billion-dollar battle happening right now. And the biggest companies in the world (YouTube, Meta, and legacy media giants like CNN, ESPN, and the Washington Post) are fighting over you. This is the biggest power shift in media history. Creators who understand what's happening right now and take action on it will win long term. In this episode, Stu breaks down exactly what's going on, why it matters to your business, and the three specific moves you can make this week to take advantage of it. In this episode, you'll learn: • Why YouTube has outspent Netflix by $20B over the last five years — paying creators, not Hollywood • How Meta's new Creator Fast Track program pays you $1,000/month just to repost content you're already making • Why 70% of major publishers are worried creators are stealing their audience (and what that means for you) • The three action steps to make yourself findable when a brand or publisher comes looking • Why platform income is fuel, not your engine... and what to build instead   📥 RESOURCE: Grab the resources from this episode at https://podcast.stu.me    CONNECT WITH STU: • Website: https://stu.me  • Book "Predictable Profits": https://a.co/d/4GIi1uz  • Instagram: https://instagram.com/stumclaren  • Podcast: https://podcast.stu.me  • Membership.io: https://membership.io    Subscribe and leave a review if this episode helped you.