2421: Topic Showcase: Pre-Positioning

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we talk about selling yourself BEFORE you ever arrive at the house for your sales meeting. Don't leave all the work to your salesperson at the last minute; convince prospects that you are the superior company with your marketing. Educate them why you are the best with your website and blogs and mailers and pay-per-click ads, and you won't have to fight an uphill battle on their home turf. Besides, if you pre-position yourself as the only good choice, you will not run into the dreaded sticker shock. In fact, you'll be able to raise prices without a hint of blowback. Why? Because prospects will understand exactly what you are worth.