243: Best-in-Class Content - Keyword Research, Creating Value, and Authority with Ewen Finser

Why keyword research is so important, what EAT means, and updating content with Ewen Finser. ----- Welcome to episode 243 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ewen Finser about creating awesome content that search engines and your readers will love. Best-in-Class Content  We hear from a lot of bloggers who are interested in increasing their traffic. And while there's a ton of information out there about this very topic, today's podcast episode focuses on a refreshing way to understand search engines and SEO: you want to give the best possible answer to your readers and to search engines. Simple as that. And that's exactly what Ewen is here to discuss today. From organizing content in a logical way that maximizes SEO benefits to understanding the nitty gritty of keyword research, you'll learn a lot about website structure and optimizing content in this interview. Enjoy! In this episode, you'll learn: How he got into building and growing websites Why he thinks keyword research is so important Why it's important to understand your readers' journeys Why he doesn't do link building What EAT stands for His process for keyword research What interlinking is and why it's important Resources: Amazon Affiliate Program Owl Mountain Ahrefs SECockpit Connect with Ewen on Linkedin or email If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].