243: Paul Potter, PT: Cash PT From Scratch

On this week's episode, Paul Potter joins me to chat about the elements of starting a cash practice from scratch. For more than 35 years, Paul Potter has successfully managed his own private practice and has authored On Fire: Ignite Your Passion with a Cash Therapy Practice and the Cash Practice From Scratch Course. He helps therapists fulfill their calling and create their own dream practice at his PaulPotterPT.com and CashPracticeFromScratch.com websites. In this episode, we discuss: -How to build an entrepreneur mindset and achieve professional freedom -How to align your strengths with your ideal client base -Why crafting a memorable patient experience will boost your practice and ultimately the profession -The six essential steps therapists should take to launch a successful practice -And so much more!   Paul encourages every therapist to build their own brand and style of care as a way to stay motivated. Paul states, "Every therapist should own their own practice whether in business for themselves or not."   Competing in the marketplace comes down to one key factor. Paul stresses, "The therapist that will become a little bit more consumer focused and step out of the older models, save the best from the previous models and the heritage we have as a profession, and bring that into the new 21st century, those are the ones that will survive, do the best job and have the best patient experience."   To have a sustainable business in the long term, crafting a memorable patient experience can be an important differentiator. Paul believes, "There is a consumer movement happening where they are taking control of their healthcare dollar."   From Paul's extensive experience, he has discovered that, "Private practice is born out of community and the more you can share that with accountants, my business friends, my wife, my good friends, those were so key in helping me launch a sustainable career that I still love 35 years later."   For more information on Paul: Paul is a physical therapist and mentor who lives in Nebraska with his wife, who is also a therapist. They have four daughters. For more than 35 years he successfully managed his own private practice. He now guides therapists on how to start up their own practice at his website PaulPotterpt.com and podcast. Paul created the Cash Therapy Success Academy because he believes in the power and impact of therapy entrepreneurs creating small business. Therapy provided in large organizations is essential and make no mistake we need it. But the real magic begins with entrepreneurs –born with the unique gift to build successful businesses. Paul knows what it's like to begin a start-up for less than $100 when he lacked the necessary finances and self-confidence. He experienced what it's like to start all over when devastated by a life threatening diagnosis. After managing his own private practice for over 35 years Paul knows how valuable it is to have the support and guidance from family, friends and experienced mentors. The Cash Therapy Success Academy exists to help entrepreneurs like you create a fulfilling and profitable practice for yourself and those you care about. We provide quality resources and training through courses, books, and coaching found on the PaulPotterPT.com blog and Cash Therapy Success Academy.   Social Media Links: Facebook Linked In   Twitter   Resources discussed on this show: StoryBrand by Donald Miller   Stay tuned for Cash Practice From Scratch launching January 3rd, 2017! Be sure to check out his blog for more great resources at PaulPotterPT.com. Paul welcomes any questions to his email [email protected].   Thanks for listening and subscribing to the podcast! Make sure to connect with me on twitter, instagram and facebook to stay updated on all of the latest! Show your support for the show by leaving a rating and review on iTunes!   Have a great week and stay Healthy Wealthy and Smart!   Xo Karen   P.S. Do you want to be a stand out podcast guest? Make sure to grab the tools from the FREE eBook on the home page! Check out my latest blog post on the Top 10 Podcast Episodes of 2016!