#243 The Art of Writing to Influence and Engage For For Tech Executives and Founders : A Conversation with Joshua Lisec

Ever thought about the sheer power of persuasive writing and its potential to inspire action? Well, wonder no more! We had the pleasure of sitting down with Joshua Lisec, a seasoned ghostwriter who has spun linguistic magic into over 80 books across his remarkable 12-year career. Joshua shared some invaluable gems about the art of persuasion, warning against manipulative language and discussing the pitfalls of 'anti-persuasive' writing. Tune in and glean some wisdom from his techniques for compelling communication. Joshua explains how context can make or break a request, and underscores the often underestimated 97% sector of the market that can be harnessed for improved marketing and sales. But that's not all! We also delve into the intriguing world of beliefs in persuasion, exploring how to craft content that engages readers and guides them along the belief-chain to your intended conclusion. And for all you tech-enthusiasts, we couldn't let Joshua go without a deep-dive into the impact of AI on ghostwriting. A game-changer, AI has the potential to replace 99% of ghostwriters, enabling a fast, cost-effective transition of executive ideas into polished text. Joshua also shares a surprising trick on the strategic use of adverbs to outsmart AI and achieve superior results. Don't miss out on this enlightening chat with Joshua Lisec - it's a masterclass in persuasive writing and a window into the evolving tech space. More about Joshua: Joshua Lisec is the Internet’s favorite ghostwriter. His work has gained widespread recognition, from TED to TMZ to Twitter Trends, establishing his reputation for always finding “the best way to say it.” Joshua is a Wall Street Journal bestselling ghostwriter and the #1 Amazon bestselling author of So Good They Call You a Fake. He earns more than $1 million ghostwriting per year. Johshua has ghostwritten more than 80 nonfiction books for celebrities, executives, entrepreneurs, and for experts asserting authority in their industries for the first time. Joshua is the only Certified Professional Ghostwriter (California State University Long Beach) and Certified Hypnotist (National Guild of Hypnotists) in the world, and more than 2,800 people have taken his persuasive writing courses. Learn more about Joshua's company at www.LisecGhostwriting.com