#243 – Tim Huntzinger | XOTO - Redefining Motorcycle Safety and Joy

In this episode of Building Better with Brandon Bartneck, Tim Huntzinger, founder of California-based XOTO, shares his journey from designing in the aerospace and automotive industries to creating a revolutionary three-wheeled vehicle. With over 20 years of experience working for top companies like NASA, Boeing, Fisker, Rivian, GM, and Kittyhawk, Tim’s expertise informs his innovative approach to enhancing the joy of motorcycling while improving safety. Tim discusses how XOTO combines the joy of riding with advanced safety features, including a self-stabilizing three-wheel design that ensures stability, maneuverability, and fun. The conversation highlights the challenges of building a sustainable business model, the importance of human-centered design, and how XOTO’s rental program introduces the vehicle to new riders. About Building Better: Building Better with Brandon Bartneck focuses on the people, products, and companies creating a better tomorrow, often in the transportation and manufacturing sectors. Previously called the Future of Mobility podcast, the show features real, human conversations exploring what leaders and innovators are doing, why and how they’re doing it, and what we can learn from their experiences. Topics include manufacturing, production, assembly, autonomous driving, electric vehicles, hydrogen and fuel cells, leadership, and more. Key Takeaways: Tim’s experience in aerospace and automotive informs XOTO's innovative design approach. XOTO’s self-stabilizing three-wheel system enhances safety and riding enjoyment. Motorcycling creates a unique sense of presence and connection to the environment. The vehicle is optimized for low-speed urban maneuverability and user-friendly operation. Human-centered design is central to XOTO’s mission. XOTO’s modular lithium-ion battery provides a 45-mile range, with an option to double it. Riders in California only need a standard driver’s license to ride XOTO. Using off-the-shelf parts simplifies manufacturing and repair processes. The rental program introduces the vehicle to new riders in tourist areas. The future of motorcycling lies in designs that prioritize safety, utility, and fun. Chapters: 00:00 Introduction to Tim Huntzinger and XOTO 05:05 The Joy of Motorcycling and Its Challenges 12:14 Designing a Safer Urban Vehicle 18:13 Technical Innovations in Vehicle Design 22:13 Building a Sustainable Business Model 27:03 Manufacturing and Assembly Strategies 32:55 The Importance of Human-Centered Design 43:05 Exploring Product Development Approaches 45:01 The Intersection of Design and Market Needs About the Guest: Tim Huntzinger is the founder of XOTO and an industrial designer with over 20 years of experience in the aerospace and automotive industries. He holds a Master’s degree in Industrial Design from the ArtCenter College of Design and a BFA in Industrial Design from Brigham Young University. Tim’s passion for transportation and safety led him to create XOTO, a company redefining the motorcycling experience with its innovative three-wheeled electric vehicles. Links & Resources: Learn more about XOTO: xotoinc.com Learn more about Tim Huntzinger: LinkedIn Profile Show Notes: brandonbartneck.com/buildingbetter/timhuntzinger Connect with Building Better: Follow the podcast for more inspiring conversations: Apple Podcasts Spotify Google Podcasts