243. Why Your Content is Driving Customers Away

Ever feel like you’re showing up consistently—posting, emailing, sharing—only to be met with… crickets? You’re pouring your heart into your content, but it’s not converting into customers. What gives?In this episode, I’m breaking down a mistake I made with healthy brownies (yes, really) that’s basically a marketing metaphor for why your content might not be working. It turns out, if you’re leading with broccoli when your audience really wants mac and cheese, they’ll pass every time—even if it’s good for them.This one’s short, sweet, and will change the way you write content forever.In this episode, you’ll hear…Why your content might be falling flat even when it’s technically “good”The “brownie story” that reveals a powerful marketing truthHow to identify your audience’s version of mac and cheeseA simple framework for layering value (aka broccoli) into crave-worthy contentWhat to say instead so your audience finally bitesClick here to find the full show notes and transcript for this episode.RESOURCES:Sign up for my free weekly email Sam’s SidebarClick here to watch the free workshop so you can get legally protected right now! Get notifiied when each episode of On Your Terms® comes outCONNECT:Get Sam's weekly newsletter, Sam's SidebarFollow Sam on InstagramFollow Sam on YouTubeSubscribe to Sam's Substack, Beyond BusinessTake Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"DISCLAIMER