2432: Innovation Starter: The Magic Wand

Rich is going to talk about a topic that's near and dear to his heart… but that hasn't really gotten much air time on this podcast. And that topic is INNOVATION. RIch has come up with about 15 or 20 different what he calls Innovation Formulas…. Which are practical ways to get your brain started thinking in different directions that it's used to going. Today's episode is the most fundamental, foundational innovation formula of all, and it's called The Magic Wand. Basically, if you could put a magic wand in your customer's hand, and she could change anything she wanted to about you company or your industry, what would she change? Rich will go through several examples for several industries… including yours.