2439: SmackDown in Sac Town

I know today's podcast title might sound like some kind of MMA or heavyweight fight… but for good reason! Rich is going to walk you step by step through the TV buy he made on behalf of one of his new clients in Sacramento… Hence, Smackdown in Sac-Town! Last week on episode 222 he showed you how he took the radio buy from $628,000 down to just $350,000… AND got better schedules AND added 2 new stations just for fun… Today he's going to go station by station and talk about how he took a bloated buy that was about 85% body fat and…. For less money… created a lean, mean, TV fighting machine. This isn't theory; this is an after action report on what he actually DID.