244 – Driving Success in Google Cloud’s Marketplace: Insights from CDW

Dustin Nelson, Sales Director at CDW, Joins Ultimate Partner® I’m thrilled to share my interview with Dustin Nelson, Sales Director at CDW, recorded live at Google Cloud’s Marketplace Exchange! Dustin dives into how CDW has embraced the marketplace model to meet customers’ evolving needs in today’s SaaS-driven world, where cloud marketplaces are transforming how organizations buy, manage, and scale solutions. Dustin shares CDW’s journey of building a dedicated team to support Google Cloud Marketplace transactions, which has led to impressive growth: over $400 million in marketplace business and 500 transactions this year alone. With customers now at the center, Dustin emphasizes that open collaboration between Google, ISVs, and partners like CDW is crucial for delivering enhanced value and transaction flexibility. For organizations planning their 2025 marketplace strategy, Dustin advises embracing collaboration and focusing on customer-centric approaches to stay ahead in this fast-evolving ecosystem. Tune into this Ultimate Partner episode to hear how CDW is sparking the marketplace ecosystem! https://youtu.be/jFiAlNgVCgQ?si=zGoWBCZsKPr8wSB3 LISTEN ON YOUR FAVORITE PODCAST APP Ultimate Partner Experience Ever wonder what you could achieve with the right partners? Dive into the Ultimate Partner Experience Community (UPX) and discover a world of possibilities! Exclusive Content Gain access to cutting-edge content and events crafted by partnership professionals. Stay ahead with strategies, trends, and in-depth interviews with the industry leaders in partnerships. Access to a Like-Minded Community Our next event is just around the corner and everyone is welcome. Although the event is open to the public, we want to give a special privilege to our members. Which means the Q&A session is exclusive to members only. It’s bound to be an exciting event and we look forward to seeing you all there! Make Connections That Matter! Dive right in and send a direct message to any member of UPX community! You are not just joining a group, but unlocking an open and vibrant network of professionals waiting to connect with you. Seize this golden opportunity to expand your horizons, fuel your career growth and discover exhilarating business prospects. The world is your oyster at UPX, let’s explore it together! Come Join Us I’m thrilled to welcome you to this journey. Let’s navigate, thrive, and redefine success in the tech partnership landscape together. Come Sign Up LISTEN ON YOUR FAVORITE PODCAST APP Now on YouTube