244: Evolving with B2B Marketing with Guest Eric Eden

Send us Fan MailKendra talks imperfect marketing with B2B marketing expert and podcast host Eric Eden. With over 20 years of experience leading marketing teams for internet services and SaaS companies, Eric shares his insights on the evolving landscape of B2B marketing.Topics covered in today's conversation include:The most remarkable marketing strategies Eric has implementedHow marketing channels have shifted in recent yearsThe rise of podcasting and YouTube as effective B2B marketing channelsThe impact of AI on marketing processes and content creationThe changing landscape of in-person events in B2B marketingThe importance of measuring ROI in marketing activitiesJoin Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.Connect with Eric Eden:LinkedIn: Eric EdenRemarkable Marketing PodcastJoin us every Tuesday and Thursday for more insights on marketing strategies and building successful businesses. Don't forget to rate and subscribe! Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here