EPISODE · Apr 6, 2026 · 42 MIN
244: He Gets Paid to Listen to Music All Day (Here's How He Built It) - Mike Indovina
from Marketing Your Business - Marketing Strategies for Business Owners · host Stu McLaren
Mike went from frustrated course launches to a $197/month coaching membership where members stay for YEARS. Here's exactly how he did it - including the borrowed influence strategy that got him 7 cent leads. Mike Indovina started as a drummer chasing rockstar dreams. Today he runs masteryourmix.com - a membership helping rock musicians create professional recordings from home. In this conversation, Mike reveals: • The emotional moment that changed everything (fans telling him his music helped them choose to live) • The "borrowed influence" strategy that built his email list with 7 cent leads • Why he got frustrated with course launches and discovered memberships • How he structures his $197/month coaching membership • The email from a veteran's wife that put it all in perspective • His advice for anyone sitting on expertise they could monetize 📚 FREE RESOURCE: Get Mike's Borrowed Influence Strategy + Membership Pricing Framework → https://podcast.stu.me CONNECT WITH MIKE: • Website: https://masteryourmix.com • Coaching Program: https://masteryourmix.com/amplitude CONNECT WITH STU: • Website: https://stu.me • Book "Predictable Profits": https://a.co/d/4GIi1uz • Instagram: https://instagram.com/stumclaren • Podcast: https://podcast.stu.me • Membership.io: https://membership.io Subscribe for new episodes every week.
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244: He Gets Paid to Listen to Music All Day (Here's How He Built It) - Mike Indovina
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