244: He Gets Paid to Listen to Music All Day (Here's How He Built It) - Mike Indovina episode artwork

EPISODE · Apr 6, 2026 · 42 MIN

244: He Gets Paid to Listen to Music All Day (Here's How He Built It) - Mike Indovina

from Marketing Your Business - Marketing Strategies for Business Owners · host Stu McLaren

Mike went from frustrated course launches to a $197/month coaching membership where members stay for YEARS. Here's exactly how he did it - including the borrowed influence strategy that got him 7 cent leads.   Mike Indovina started as a drummer chasing rockstar dreams. Today he runs masteryourmix.com - a membership helping rock musicians create professional recordings from home.   In this conversation, Mike reveals:   • The emotional moment that changed everything (fans telling him his music helped them choose to live)   • The "borrowed influence" strategy that built his email list with 7 cent leads   • Why he got frustrated with course launches and discovered memberships   • How he structures his $197/month coaching membership   • The email from a veteran's wife that put it all in perspective   • His advice for anyone sitting on expertise they could monetize   📚 FREE RESOURCE: Get Mike's Borrowed Influence Strategy + Membership Pricing Framework → https://podcast.stu.me   CONNECT WITH MIKE: • Website: https://masteryourmix.com  • Coaching Program: https://masteryourmix.com/amplitude    CONNECT WITH STU: • Website: https://stu.me  • Book "Predictable Profits": https://a.co/d/4GIi1uz  • Instagram: https://instagram.com/stumclaren  • Podcast: https://podcast.stu.me  • Membership.io: https://membership.io    Subscribe for new episodes every week.

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244: He Gets Paid to Listen to Music All Day (Here's How He Built It) - Mike Indovina

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