244. Idea - eCommerce Strategy for Manufacturing and Distribution

83% of B2B buyers prefer an e-commerce or digital experience, as opposed to picking up the phone!Let that sink in for a minute.  The digital experience for those in manufacturing is here and the businesses that are making the investments now will be the ones carrying the flag in the future.  Curt Anderson is the expert in all things eCommerce (he literally wrote the book about it) and in this insight packed conversation he shares all the salient truths that will put any manufacturer on a path to serving the market like never before. He walks through how the desire to digital self-serve is making such an impact and in order to meet the changing customer demands this is no longer a nice feature but rather a must have capability.  Curt gets tactical on steps you can begin taking to move the needle and he even reviews the metrics to measure to gauge success.  One thing you will quickly find after spending any time around Curt is his passion for what he does.  He has an energy and drive that is contagious and his success is driven by his desire to serve.No matter where you sit on your eCommerce journey there is a ton of wisdom and practical insight to start applying to make an impact.  Remember to keep asking why!Guest: Curt Anderson - eCommerce Evangelist for Manufacturers at B2BtailStop Being the Best Kept Secret: Manufacturing eCommerce StrategiesIndustry War Story Submission: Send us a DM!FacebookInstagramHost: Chris GraingerExecutive Producer: Adam Sheets