244: Marketing Metrics that Matter for Business Growth: Tracking and Measuring Success with Susan Bradley

Susan Bradley is a seasoned entrepreneur who specialises in helping eCommerce store owners get more traffic to their site and sales from their stores with her Inner Circle membership. In this episode of the HerBusiness podcast, Suzi and Susan dive into the strategic approach to business growth, the power of email marketing, and the importance of tracking key metrics. Whether you're an e-commerce store owner or running a different type of business, this episode is packed with valuable insights to help you scale your business. Key Takeaways You Can Expect: -> Learn about the strategic approach to business growth and the importance of marketing and attracting traffic. -> Discover the power of email marketing in driving sales and how to set realistic goals for your campaigns. -> Understand the significance of tracking and measuring key metrics for business growth. -> Gain insights on increasing website conversion rates and getting visitors to return for higher sales potential. -> Learn about the importance of doing what you love every day and how it contributes to business success. -> Understand the value of personal connections and market research in understanding your clients and their struggles. We love this quote from Susan: "Metrics are the key to understanding the health and progress of your business. They provide valuable insights into your audience reach, website traffic, and conversion rates, allowing you to make informed decisions and focus on what truly matters for growth."  Mentioned in This Episode: -> Social Sales Girls -> The eCommerce Roadmap Podcast