#244: Robin Bouwman - $50 Million in Revenue, Scaling from 6 to 7 Figures, and 2024 Marketing Trends

Today, I sat down with the mastermind behind the marketing and advertising of the Max Tornow brand and Freedom Business Mentoring, Robin Bouwman.   He’s generated over $50 million in revenue for his clients worldwide, and in this episode, we’ll talk about the biggest bottleneck when it comes to scaling your business from $50k a month to multiple six figures a month, how to stand out against your competition, and how to spot and catch marketing trends early.   We’ll also discuss the importance of perpetual learning, how business shapes you into a better person, and what you can learn from the biggest companies like Amazon or Booking. Enjoy!   If you’re earning more than $50k a month and you want to scale up to multiple 7-figures a year, book a free consultation call: https://maxtornow.com/pilot   How To Get 7-14 Appointments Per Week Using TikTok And Instagram: https://freedombusinessmentoring.com/30s-Podcast-Ep-244   Read more about Freedom Business Mentoring: https://www.reviews.io/company-reviews/store/maxtornow.com   As one of the most influential online business consultants Max Tornow has built several multiple-7-figure companies in the online coaching, consulting and agency market.   Follow Robin Bouwman on Instagram: https://www.instagram.com/robinjohannesbouwman   Follow Max Tornow on Instagram: https://www.instagram.com/max_tornow_business/   https://www.instagram.com/max_tornow/   Subscribe to Max's YouTube channel for more business & lifestyle content: https://www.youtube.com/@max_tornow   Timestamps: 00:00 Introduction 01:07 The marketing plan for 2024 04:01 Massive changes in the high-ticket coaching 05:45 How did Robin & Max start working together 07:59 How will marketing look like in 2024 for coaches and consultants? 09:44 How to stand out against your competition 13:59 Robin’s obsessions with marketing 17:24 Perpetual learning 20:09 Here’s why EVERYONE’S posting IG reels 22:24 Shiny-object syndrome 24:34 How to spot a bad client 27:34 The biggest business problem we had in 2023 29:21 Hiring & managing sales staff 36:14 Hiring only top 1% 37:34 The easy times are over 39:45 Marketing and sales are interconnected 42:35 Max realizing his sales team was full of b-players 45:35 If there’s a problem in your business, there’s a reason 47:15 How Max ensures he never gives up 50:00 5 ways for hypergrowth 53:45 Transitioning from organic to paid 58:50 Business is the ultimate rite of passage 1:02:20 How to 10x your revenue 1:04:25 How to record 100s of ads in just a couple hours 1:10:05 Your primary and secondary skills 1:14:51 How Max creates months of content without actively recording it 1:22:30 Drop the perfectionism 1:25:00 What do washing hands and Amazon have in common 1:26:20 Craziest ad Robin has seen 1:27:50 The biggest bottleneck for scaling 1:34:05 Scaling from 6 figures to multiple 7 figures