244 The IVF Orchestra: Winners & Losers In the Patient-Driven Marketplace. Dr. Cristina Hickman

Who’s adding the most value in IVF today—and who might not be here tomorrow?This week on Inside Reproductive Health, Dr. Cristina Hickman, founder of Avenue Center for Reproductive Medicine in London, breaks down the fertility field’s evolving landscape. As a PhD embryologist and clinic owner, she shares her perspective on industry leaders, automation, and the shifting role of technology in fertility care.Tune in to learn:Why some clinic networks might be overextending by bringing too many verticals in-house.How automation could scale embryologist efficiency to 2,000+ cycles per year.The surprising relationship between robotics and AI in embryology.Which companies are providing the most value right now--in lab automation, EMR, financial management, and cryo storage and moreHow new intelligence could challenge the current standard of single embryo transfer.Listen now to hear Dr. Hickman’s take on where the field is headed—and who’s leading the way.